Even in terms of design, we think first in terms of tasks and a defined plan. UX is all about the right structure and functionalities. Through a workshop or interview, we look together at how we can perfectly align the goals of the site with the needs of the user. And not unimportantly, what information and functionalities are needed to achieve this. Together with the 'content' analysis, in this phase we also start an SEO analysis, so that we get a perfect picture of how (potential) customers search for your product or service. The ultimate goal: entice visitors on the site to take action, by filling out a contact form, signing up for a newsletter or downloading a catalog.
The eye wants something too, at vector bross we do not happen to believe in 'love at first site'! To seduce visitors, a slick design is a must. Here too we set the bar high, with a custom design that matches the vision, mission and image of your company and brand. Our own design library enables us to work quickly and efficiently and integrate the desired modules into the site.
We develop websites using an "open source" technology, Drupal for the big projects and SiteManager as a budget-friendly solution. But no matter which platform you choose, we build everything ourselves so that support is optimal at all times. It goes without saying that every website delivered also works perfectly on mobile devices. And the site speed is also carefully monitored, if only because this has a significant influence on the ranking of your site in Google.
You can always hire a copywriter to write compelling copy that persuades a reader to do something. But just as writing for the Internet has its own laws, so does specific SEO copywriting. The key to success is making sure that a search engine knows perfectly what your text is about and can send the right visitors to your site on that basis. So don't use interminable sentences, but write concisely and powerfully and apply a clear structure. And not unimportantly: include the keywords you want to score on in titles and paragraphs in such a natural way that it does not affect the readability of the text. From now on we can also offer this service internally at vector bross.
How do we work
Research & Analysis. We start with an interview or workshop to know what your goals are and how we can align them with user needs. At the same time, we analyze your potential customer's search behavior.
Sitemap and wireframes (UX). The result of the above exercise is a comprehensive plan in the form of a sitemap, tailored to search behavior and to your goals. This sitemap forms the basis for wireframes, or the visual blueprint of your web pages.
Design (UI). With that visual blueprint, we go to work to create a design that perfectly expresses the uniqueness of your business. Personalization is the code word here, not just template thirty-one.
Development Once the design is approved, we can bring the site to life. We set up the content management system and set it up so that all modules display perfectly on all screens.
Content The content, whether or not written by a (seo) copywriter, is entered simultaneously with the images on the various web pages in the cms. Training will be given so that you can manage everything yourself and make the necessary updates.
Go live! The "moment supreme. The site goes live and goals are set in Google Analytics. We discuss what follow-up you need to score online and create a boost plan for your website (see digital strategy).
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