Is the traffic to your website and the number of leads lagging? And do you want to change this quickly and score online? Then SEA and more specifically Google Ads is an advertising strategy that should not be missing from your digital marketing. Learn all about Google Ads and why hiring an expert is a smart move.
What is Google Ads?
Google Ads, or Adwords as it used to be called, is an online advertising platform managed by Google. If you advertise online this way, your ads can, for example, be displayed among the search results in the world's most famous search engine. But equally, you can choose to advertise on millions of websites across the worldwide web. And not only on Google-owned websites such as YouTube and Gmail.
Google Ads is widely considered one of the most effective ways to increase your business ' online presence . But it goes far beyond just brand awareness and directing targeted traffic to your website. Because especially with text ads (Google Search), you can succeed in boosting sales or drastically increasing the number of leads for your service.
This has to do with the fact that in many cases these text ads are displayed above the organic search results, but more on that below. Finally, Google Ads is a typical example of SEA or Search Engine Advertising. Specifically, direct advertising on Google or related search engines.
Why advertise through Google Ads?
With SEA and Google Ads, you are more focused on the short term and pay for clicks to your website. Still, we think this advertising strategy is a must for almost every SME and for the following reasons, among others:
- Top positions in Google: the first four positions in Google search results are reserved for ads anyway
- Large reach: since Google is one of the largest search engines in the world, you can reach a large audience through Google Ads
- Targeted Audience: You can target your audience very specifically based on location, demographics, search terms and interests
- Flexible budgets: as an advertiser you have full control over the (daily) budget you spend on Google Ads
- Affordability: you only pay when someone clicks on your sponsored ad, making it a cost-effective way of advertising
- Measurable results: the results of the campaigns perfectly measurable toward performance and follow-up
Google Ads campaign types
Before getting started with Google Ads, you should first choose a campaign type that depends on your concrete marketing goals. Since SEA is mostly about getting more leads or sales, Google Search is a must in your ad strategy. But display campaigns, video and shopping ads are also among the possibilities.
- Search: Reach potential customers searching for targeted products or services through text ads in Google search results
- Display: increase your brand awareness by reaching a relevant target audience with image ads on millions of websites
- Shopping: Bring your products directly to the attention of potential buyers in search results
- Video: Use your video content to advertise on YouTube and other websites
Why hire an expert for SEA?
These days, anyone can advertise online. You often see this on Facebook where companies boost a post for a few euros a day. But you can also theoretically start Google Ads very quickly through a smart campaign. In this case, you relinquish control and let Google' s AI do its work to make your campaigns a success.
It goes without saying that we are in favor of keeping control of the ad campaigns set up in your own hands through expert mode. For the simple reason that this is how you achieve the best results . Feel free to read the blog we wrote about this as well!
Are you convinced of the added value of Google Ads?
Contact us for more info or an initial consultation!