The See-Think-Do-Care model: your path to digital success!

The right message through the right channel at the right time

Many companies are overly focused on the specific moment of purchase, even when the need is not yet present in a potential customer. This model makes you aware that a customer goes a long way before making a purchase. And that you should also reach your target group at earlier stages to get them excited about your product or service. It will only improve your chances of success and of realizing a conversion/purchase afterwards. 

What are the different stages and which tactics can you use at each stage to seduce and convince the (potential) customer? To make it easy, we have also listed each time what you can communicate correctly and which statistics you should look at to measure the result of your actions.

SEE - brand awareness

Create interest (no need)

At this stage, there is no real customer as the buying intention is not yet present. Because the potential customer does not yet have a specific need to purchase your product or service, you must first arouse his or her interest in it. Communicate about your product or service through blog posts or videos. If you have a product for which there is a need anyway, then you can focus on brand awareness. The target audience here is still quite broad. If you have not created typical customer profiles (personas), then you can focus on those people who are interested in topics related to your brand.

Tactics: Facebook & LinkedIn ads, Google Display ads, YouTube ads, social media, branding campaigns

Content types: blogs, social media posts, videos, webinars, white papers, e-books, banners, infographics

KPIs: visitors, % new visitors, impressions (reach), video views, impressions

THINK - consideration phase

Who answers my need?

At this stage, the potential customer is already searching more specifically for the product or service you offer and the need has been created. Of course, this does not mean that he or she will choose your solution yet. The visitor is still in the consideration phase and is looking for information and the best possible solution for his problem or need. The emphasis here is still mainly on information. Give the visitor a detailed view of how you work and why your product or service is the best possible choice. You do this by highlighting your USPs in detail.

Tactics: website (landing pages optimized for keywords), remarketing ads (social, display), social media, email marketing, Google Ads (display + search)

Content types: demos, case studies, trials, references, comparisons (services/product)

KPIs: click-through rate (ads/email), number of pages viewed, visitors to landing pages, time on website, newsletter signups