CertUp website

Customer

What we did

UX/UI design

Web development

SEO copywriting

How do you keep an overview amid a vast array of audits and accompanying certificates? CertUp and vector bross teamed up to find the answer. The result: a brand new central website, where the prospective customer has a clear idea of what is on offer and which audit path he or she should follow.

An integrated approach

CertUp sought a partner for a complete digital makeover. The initial goal? To take every step of the digital journey - website, search engine optimization and ad strategy - to the next level.

For this they came to vector bross as a partner, because digital trends change rapidly. CertUp wants to grow in a competitive market and external expertise is no luxury. At vector bross we have the right know-how, both in the field of web development and SEO & SEA.

One central website

But before getting started with SEO and ads, the website needed to be addressed first.

The biggest challenge in this area was the large number of certificates and audits that were spread across different websites. Not ideal in terms of user-friendliness, because it was not always clear to the target audience which certificate was most suitable. Redirecting to one clear, central website was therefore the message.

Higher usability

Bringing the various audits together within the same site has obvious advantages. For example, it not only helps advance the branding of the CertUp brand in a competitive market. User-friendliness has also visibly increased, as visitors no longer have to switch between different websites. Last but not least, key search terms no longer compete with each other, which has a positive impact on their ranking.

The new website structure was based on an extensive keyword analysis, to which the content of the individual pages was adjusted. And, of course, the website was also structured correctly in terms of SEO through the SiteManager content management system.

The good advice, streamlined project approach and fine consultation moments make us look back with satisfaction on the migration and renewal of our website.

Cristel Deham
Marketing @ CertUp

More visibility in Google

The effects of the above mentioned interventions are obvious, with two months after the launch already 20% more visibility on non-branded keywords and improved ranking in the top ten (first result page in Google) on key terms such as quality audit, audit firm and wse.

As mentioned, this is just the first major building block of our digital partnership with CertUp. Through continuous keyword optimization (organic traffic) and Google ads (paid traffic), we will now look for more and qualitative leads.

Other cases

More clicks through smart search upgrade

After a targeted SEO update, Living Stone saw a sharp increase in the number of quality website visitors - up to 200% for certain searches.

Website ti-ta magic for MiLa Kampen

At vector bross, we love a challenge, and sometimes it comes in the form of a tight deadline. For MiLa Kampen, an organization that organizes creative and artistic camps for young ...

Real-time booking tool for medical screening

Before truck drivers are allowed on the road, they are required to undergo a medical examination at a medical center. Booking an appointment for this can now be done in a quick...